Jeep, Volkswagen, Audi, and Mercedes-Benz Team Up for BLUETEC

From a DaimlerChrysler press release

On the eve of the Los Angeles Motor Show, DaimlerChrysler, AUDI and Volkswagen announced that they intend to establish the BLUETEC brand name as the designation for particularly clean, highly fuel-efficient passenger cars and SUVs with diesel engines. Under the shared concept of BLUETEC, each of the manufacturers involved will be working on their own technical systems for meeting the world's most stringent emission regulations.

The latest J.D. Power study, "Global Outlook For Diesel," predicts that the share of diesels among first-time registrations in North America will rise to over 15 percent by 2015. It is in the light of this development that Mercedes-Benz, Audi and Volkswagen will be systematically expanding their ranges of diesel vehicles.

All three companies are convinced that up-to-date diesel propulsion systems play a major part in efficient and clean mobility. With their high torque, agility, economy and robustness they display all the qualities which American customers, especially, appreciate.

With their outstandingly efficient fuel consumption, which lies some 20 to 40 percent lower than that of comparable petrol engines, these particularly clean diesel engines now have the potential to comply with the toughest emission limits in the world. They combine ecology and economy with driving pleasure for the customer.