Jeep City Man Kills Compass Bobbleheads

The gang of Hip Hop-thumping bobbleheads that cruised town in television spots for the new Jeep Compass last summer are no more. They've been replaced by City Man, a figure created from street signs and scrapped urban parts with a penchant for surfing and yoga.



The new print and television ad campaign, dubbed "Urban Playground," is aimed at young, urban buyers. A television spot -- showing a Jeep Compass zipping through urban streets, creating a swirl of wind that amasses urban fixtures to create City Man, began airing nationwide on Jan. 15.

"Urban Playground" may bring a fresh marketing spin to the Jeep Compass, launched last summer, but industry watchers say its message may be just as jumbled as City Man's body parts.

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