Jeep Trailhawk Press Release

From a Chrysler Group press release

The Jeep® Trailhawk concept merges the spectrum of the Jeep brand by combining the core off-road features of the new body-on-frame four-door Jeep Wrangler Unlimited with the refined sophistication of an all-new on-road open-air concept vehicle, providing a unique and fresh expression for Jeep. Built off the new Wrangler platform, the Jeep Trailhawk is a more refined highway cruiser without sacrificing any of Jeep’s legendary off-road capabilities.

“The key to the look of the Trailhawk,” said Nick Vardis, Principal Exterior Designer, “is the vehicle’s distinctive proportions, due in part to its 116-inch wheelbase. The dash-to-front-axle dimension is dramatically long, giving the vehicle a sense of forward motion, while the front and rear overhangs are tight and abbreviated.“

Vardis said the body side is muscular and broad-shouldered, with the sheet metal pulled into shape, much like a drawn arrow in the bow of a skilled archer. Even the pillars are pulled back. The forward motion of the body is further accented by the drive of the raising beltline.

The stance is broad, and the wheels, pushed to the corners of the vehicle, are enclosed in robust flares dramatically offset from the body. Partly trapezoidal in shape, yet not asymmetrical, these angular, crisply-contoured wheel flares reinterpret one of Jeep’s fundamental design cues.

“The flares are stretched and pulled taut at one end,” Vardis said. “Each presents a ‘long side’ angled toward the center of the body.”