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Friday, February 16, 2007

Jeep 4x4x7

From a Chrysler Group press release:

The Jeep(R) brand expanded to seven models in the 2007 model year, the most available to retail consumers at one time in the 66-year history of Jeep vehicles.

"Jeep is the Swiss Army knife of the SUV market," said John Plecha, Director - Jeep Marketing and Global Communications. "No other automotive manufacturer in the world has the range of sport-utility vehicles that Jeep has. This impressive portfolio of SUVs provides Jeep dealers with an unprecedented opportunity to grow the brand by offering a variety of products that will excite our current customers and attract new ones."

The expansion of the Jeep brand took place in just two years. At the start of 2004, the brand's trio of tough, capable, rugged SUVs included the venerable Jeep Grand Cherokee, Jeep Liberty - the retail sales leader among mid-size SUVs - and the icon of the brand, the Jeep Wrangler (2-door).






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