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Friday, July 13, 2007

Jeep Patriot On JD Powers HOT List

The all new Jeep Patriot is selling like hot cakes. In the latest survey of the hottest selling vehicles by J.D. Power's Power Information Network, the Patriot SUV was the seventh fastest-selling vehicle in the U.S. last month. On average, Jeep dealers kept the Patriot on lots fewer then 20 days, while the industry average is roughly 60. The Patriot tied the Saturn SKY for 7th place, marking its placeholder in the list of 10. For the first time in months, 3 domestic vehicles made the list of 10, which was a big surprise.

It might be tempting to say the Patriot is hot because of incentives. But according to J.D. Power, only 7% of the buyers are taking advantage of the average Patriot incentive ($920), and the retail price on this Jeep is roughly the same ($20,907) as when the SUV went on sale in March.

All of this indicates the Patriot is connecting with buyers for the right reason. It's a good looking SUV with updated interior styling. The Jeep, despite it's problems in recent years, still has cache with buyers. And this summer, the Patriot is on fire.

Discuss this in the MoJeepin.com Forums!

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