It starts as a blank canvas and a car designer’s imagination. It ends up on a platform at auto shows around the world.

Concept cars are the stuff of dreams – futuristic flights of fancy that sometimes actually make it into production in some form or another. But whatever the concept, one thing is guaranteed: They are great to look at.

Modularization seems to be the primary theme in the new generation of concepts. The idea is to make cars that can suit various tastes and be adaptable to different lifestyles.

1994 Jeep Ecco


One of the stars of the Chrysler Jeep stand at the British International Motor Show is Chrysler's vision of how the Jeep® of the future could look. It's the Jeep® ECCO, a modern mix of sports car and....continued

1997 Jeep Dakar


"People will definitely look twice when they see Dakar," said John E. Herlitz, Chrysler Corporation's Vice President of Product Design. "Compared to our 1997 Jeep Wrangler, Dakar comes complete with twice as many doors ....continued

1997 Jeep ICON


Jeep Icon is a creative exploration for a next-generation Jeep Wrangler," said John E. Herlitz, Chrysler Corporation's Vice President of Product Design. "It's solid, stable, built like a rock, and its capabilities have been further enhanced."....continued

1998 Jeep Jeepster


A V8-powered sports car that can cover the Rubicon Trail, the ultimate test of off-road prowess. It could only be called the Jeepster. The original 1948 Jeep Jeepster was an interesting adaptation of a military vehicle for civilian life,....continued

1999 Jeep Journey


Jeep introduced the Jeep Journey, an experimental vehicle, at the Chicago Auto Show on February 11, 1999. The fully-functional Journey was based on the 1999 Jeep Grand Cherokee, combining....continued

2000 Jeep Commander 2


Jeep® Commander 2 merges dynamic design with an advanced fuel cell powertrain in a luxury sport-utility vehicle that is virtually pollution-free while achieving double the fuel efficiency of a conventional SUV....continued

2000 Jeep Varsity


Jeep Varsity. Sports car performance. Legendary Jeep off-road prowess. In the city you'll be there fashionably quick thanks to the Varsity's burly V6 engine....continued

2001 Jeep Willys


The back-to-basics, composite-bodied Jeep® Willys concept vehicle pays homage to Jeep vehicles of the past while showcasing the design and technology of the 21st century....continued

2002 Jeep Compass


The Jeep® Compass, in its world premiere at the 2002 North American International Auto Show in Detroit, is a concept that feels at home in an urban environment while ....continued

2002 Jeep Willys2


Continuing the momentum of its award-winning 2001 Jeep Willys concept vehicle, the Chrysler Group design team celebrated the North American premiere of the Jeep Willys2 concept at....continued

2004 Jeep Rescue


Designed for the most extreme situations and unforgiving conditions, the Jeep® Rescue concept is not only the ultimate type of search and rescue vehicle and it’s the ultimate....continued

2004 Jeep Treo


A vivid new interpretation of where the Jeep® brand could go in the future, the Jeep Treo exemplifies the idea of "fluid imagination" thinking in a stunning, unexpected package....continued

2005 Jeep Gladiator


Jeep® brand vehicles are known for being able to conquer terrain that competitors fear and for a heritage steeped in utility. The Jeep® Gladiator concept vehicle rides over boundaries and limits in addition to the terrain....continued

2005 Jeep Hurricane


Show-stopping concepts and extreme expressions of the Chrysler Group brands aren’t new: Dodge had its Tomahawk and Chrysler, the ME Four-Twelve. But when the Jeep® Hurricane blew onto the 2005 North American International Auto Show....continued

2005 Jeep Patriot


Strong and capable, the Patriot concept is unmistakably Jeep, designed to appeal to compact SUV buyers who want traditional Jeep styling with best-in-class off-road capability. Jeep Patriot is rugged....continued

2005 Jeep Compass Rallye


Sleek and sophisticated with a rally car toughness, the Jeep Compass concept would deliver Jeep fun, freedom and capability, broadening the global appeal of Jeep ....continued